The Rise of Personalisation in Retail: Leveraging Data for Tailored Consumer Experiences
The full version of this content, along with thousands of articles and analysis reports, can be found here: The Rise of Personalisation in Retail: Leveraging Data for Tailored Consumer Experiences In the evolving landscape of consumer retail, one trend has risen above the rest as both a differentiator and a necessity: personalisation. What began as simple segmentation, separating customers by broad categories like age, gender or geography, has matured into hyper-targeted, data-driven customisation that alters every stage of the consumer journey. For retailers, this shift […] This content was published by Platform Executive . If you enjoy the content then please post a link, or share on social media to help us. The Rise of Personalisation in Retail: Leveraging Data for Tailored Consumer Experiences posted first on https://www.platformexecutive.com/