7 ways to grow your company’s digital presence

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Modern business owners have a huge task on their hands trying to beat the competition and get in front of the 5 billion people that are now online.

Building a digital presence is no longer optional, but a necessity, and starting now is certainly better than waiting until you are trailing in your rivals' wakes.

But, it's best to have a coherent strategy that can guide you in the right direction and help you achieve your online marketing goals.

Read on for 7 invaluable tips.

1. IMPROVE YOUR WEBSITE

It's amazing how many companies put up a website and fail to update it for the next number of years. Don't fall into this trap, and ensure your website looks modern and provides your online visitors with a user-friendly, contemporary experience.

2. USE THE LATEST SEO TECHNIQUES

To climb higher up the search engine rankings it's important to fix broken website links, optimize your images, and create a business profile for Google with photos, keywords, and useful details about your company.

3. CREATE THE RIGHT TYPE OF CONTENT

Your content should be keyword-rich, informative, and unique. These qualities make it more likely that search engines will direct consumers to your pages, and that customers will read your posts and come back for more.

4. GROW YOUR SOCIAL MEDIA FOLLOWING

Connecting with customers over social media can help you expand your marketing reach at a minimal cost. There is no need to be on every platform, but make sure you engage with consumers on two or three social media sites where your customers spend their free time.

5. WORK WITH ONLINE INFLUENCERS

Influencers can introduce your business to their fan base and give your company profile a rapid boost. However, influencers with the largest number of followers won't necessarily give you the best results. Look for influencer partners who have engaged audiences that are more likely to act on their recommendation.

6. INVEST IN PAID DIGITAL ADS

Although this approach can be risky, paid ads can provide a high return on investment when a campaign is carried out correctly. This method allows you to reach a niche audience that would be interested in your products, maximizing your results.

7. KEEP OPTIMIZING

Your online business never stands still and neither does the world of digital marketing. To build your online presence you need to keep updating your Google Business profile with any changes, upgrade your website, and produce new and interesting content on a regular basis.

INCREASE YOUR BUSINESS'S DIGITAL PRESENCE TODAY

Establishing and growing your digital presence is going to be increasingly important as the online world continues to expand. To ensure you don't fall behind, you should always be looking to enhance your website, provide better content, and develop a strong brand on social media platforms.

If your budget will stretch a bit further, you could also use paid digital advertising and work with influencers that can help you raise your profile.

The best time to begin this process is right now!

If you've found this post helpful, be sure to read more of our informative blog articles before you go.

This article was published by Platform Executive, the home of the platform economy.

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