B2B telesales: the importance of getting the message and strategy right

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Achieving success in telesales is dependent on several factors, among which strategic planning and telephone etiquette are key. Telesales involves reaching out to potential customers, explaining your product or service, overcoming objections, and eventually closing a sale. It is a 100 per cent call-based sales approach – a multi-faceted technique that when done correctly, results […]

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