Programmatic advertising versus sponsorship

The full version of this content, along with thousands of articles just like it, can be found here: Programmatic advertising versus sponsorship

In the 21st century, advertisers have an ever increasing array of options to reach their target audiences effectively. Two prominent methods that have gained significant traction in recent years are programmatic advertising and sponsorship. While both approaches aim to achieve marketing goals, they differ in their execution, scope, and outcomes. In this Knowledge Base article, […]

This article was published by Platform Executive, the home of the platform economy.
If you enjoy the content then please post a link on your website, or share on social media to help us get the word out.



Programmatic advertising versus sponsorship posted first on https://www.platformexecutive.com/

Comments

Post a Comment

Popular posts from this blog

4 tips for bouncing back from a business hardship

Image
The full version of the article, along with thousands like it, can be found on the following page: 4 tips for bouncing back from a business hardship Hardships can affect even the most successful businesses. If you’ve recently suffered a major setback within your company, it’s okay to feel discouraged. While hardships can be tough, they shouldn’t stop you from bouncing back. If you’re ready to pull your business out of a rough patch, read on for four tips to help you get back on your feet! #1 GO BACK TO YOUR COMPANY'S ROOTS If your business has come this far, there’s bound to be something you’ve done right. Sometimes hardship comes when you’ve strayed away from your original concept. If you’ve been testing out some new ideas that seem to miss the mark, try going back to your first business model and rework a new plan from there. It’s important to remember where the heart of your company truly lies, and what sets you apart from rivals , such as: Your minimum viable product ...
Read more

Uber temporarily suspends Brussels service in first for Europe

Image
The full version of the article, along with thousands like it, can be found here: Uber temporarily suspends Brussels service in first for Europe Uber Technologies Inc joined a protest of its drivers in Brussels with an unprecedented suspension of its service in the Belgian capital. Rules dating back to 1995 prohibit drivers from using smartphones, meaning those that use the Uber app to pick up customers and to drive them to their destination risk losing their vehicles, Uber said in a blog. "This is not acceptable in 2021," Uber Technologies said, adding the sector had been waiting seven years for reforms. In an email to clients, the hail-riding company said its services would be unavailable for three hours in the morning because the Brussels government had failed to present a reform plan before the summer, contrary to its pledge to do so. Uber said the suspension was "exceptional and unprecedented" in Europe and that it stood with the 2,000 independent drive...
Read more

New York accuses Amazon of backsliding over worker safety

Image
The full version of the article, along with thousands like it, can be found here: New York accuses Amazon of backsliding over worker safety New York state's attorney general has asked a state judge to appoint a monitor to oversee worker safety at an Amazon.com Inc fulfilment centre in New York City, citing the retailer's alleged rollbacks of COVID-19 safety measures that were "already inadequate." Letitia James, the attorney general, also wants a court order requiring the rehiring of Christian Smalls, who Amazon fired for allegedly violating a paid quarantine by leading a March 2020 protest over conditions at the Staten Island facility. Amazon did not immediately respond to requests for comment. James, a Democrat running to become New York governor, sued Amazon in February in a New York state court in Manhattan over its safety protocols for thousands of workers at the Staten Island facility and a distribution centre in the New York City borough of Queens. She s...
Read more