AI-Powered Personalisation: Driving Long-Term Customer Loyalty in E-commerce

The full version of this content, along with thousands of articles and analysis reports, can be found here: AI-Powered Personalisation: Driving Long-Term Customer Loyalty in E-commerce

Introduction The e-commerce industry has undergone a rapid and profound transformation in recent years, driven by technological advances, changing consumer behaviours, and the rise of digital-first marketplaces. As competition intensifies and customer expectations continue to evolve, personalisation has emerged as a critical differentiator for e-commerce businesses seeking to build lasting relationships with their customers. In […]

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