Emerging In-App Monetisation and Subscription Economy Trends

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The digital economy has been reshaped by the rise of platforms, mobile applications, and online ecosystems where revenue generation is no longer tied to one-off transactions. Instead, companies have shifted towards recurring revenue streams and innovative in-app monetisation models that maximise lifetime value and consumer engagement. Subscriptions, freemium upgrades, usage-based billing, and micro-transactions now dominate […]

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