Social Media Algorithms: Ethical Considerations and Their Influence on Content Virality

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Social media has transformed the way people consume information, interact with brands, and participate in public discourse. Platforms such as Facebook, Instagram, X, TikTok, LinkedIn, and YouTube collectively reach billions of users worldwide, shaping both individual experiences and societal trends. At the heart of these platforms are algorithms designed to curate content, personalise user feeds, […]

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