Digital Automotive Marketplaces: Consumer Behaviour, Lead Conversion, and Platform Optimisation

The full version of this content, along with thousands of articles and analysis reports, can be found here: Digital Automotive Marketplaces: Consumer Behaviour, Lead Conversion, and Platform Optimisation

The automotive industry is undergoing a structural shift from linear retail models to digitally mediated, platform-based ecosystems. Digital automotive marketplaces now sit at the centre of vehicle discovery, price comparison, lead generation, financing, and increasingly, transaction execution. What began as classified advertising has evolved into multi-sided platforms that orchestrate interactions between consumers, dealers, OEMs, lenders, […]

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