Brand Loyalty in the Age of Social Media: Building Lasting Relationships

The full version of this content, along with thousands of articles and analysis reports, can be found here: Brand Loyalty in the Age of Social Media: Building Lasting Relationships

Brand loyalty has always been a central ambition of marketing, but the conditions under which it is built have changed more radically in the past decade than in the previous half century. Social media has transformed how consumers discover brands, evaluate them, interact with them, and ultimately decide whether they deserve ongoing commitment. Loyalty is […]

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