Death of the Click: Measuring Marketing Impact When Traffic Never Reaches Your Site

The full version of this content, along with thousands of articles and analysis reports, can be found here: Death of the Click: Measuring Marketing Impact When Traffic Never Reaches Your Site

For more than two decades, digital marketing has been organised around a simple, almost unquestioned assumption: success is measured by getting users to click through to your website. Page views, sessions, bounce rates, conversion funnels and attribution models have all flowed from this foundational idea. The website visit was the moment when marketing value became […]

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