The Battle for the Living Room: Smart TVs, OS Gatekeepers, and Data Control

The full version of this content, along with thousands of articles and analysis reports, can be found here: The Battle for the Living Room: Smart TVs, OS Gatekeepers, and Data Control

For more than half a century, the living room has been the symbolic and commercial heart of the media industry. Control the living room and you control attention, advertising spend, subscription revenue, and cultural influence. What has changed is not the importance of that space, but who controls it. Its easy to forget, but in […]

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