The Rise of Personalisation in Retail: Leveraging Data for Tailored Consumer Experiences

The full version of this content, along with thousands of articles and analysis reports, can be found here: The Rise of Personalisation in Retail: Leveraging Data for Tailored Consumer Experiences

In the evolving landscape of consumer retail, one trend has risen above the rest as both a differentiator and a necessity: personalisation. What began as simple segmentation, separating customers by broad categories like age, gender or geography, has matured into hyper-targeted, data-driven customisation that alters every stage of the consumer journey. For retailers, this shift […]

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